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For Brand Owners IconFor Brand Owners

We welcome partnerships with brands driven by ambition and a shared commitment to thriving in the region for years to come.

Let’s work together to bring your brand’s long-term growth vision to life in this dynamic region.

 

Why Choose NGC

NGC stands on 55 years of proven success, earning its place as the region’s trusted multi-brand distributor. Delivering unmatched expertise, we empower leading brands with abundant growth opportunities to thrive and make a lasting impact across the GCC.

 

Sales Force - Nishat General Company

 

Sales Force

NGC’s sales team combines expertise, innovation, and a deep understanding of market dynamics to excel at the point of purchase. With focused strategic business units and ongoing training, we consistently set the standard for exceptional brand representation and growth in the region.

Customer Service

At NGC, we envision a seamless customer experience powered by our extensive fleet, ensuring efficient servicing across all channels. Recognised as providing ‘Best-in-class Service,’ we take pride in setting the standard for excellence. Our highly skilled team works tirelessly to guarantee optimal shelf presence and visibility, delivering unmatched service and support to our valued partners.

Customer Service - Nishat General Company
Market Execution - Nishat General Company

Market Execution

Delivering seamless market execution, we align brand objectives with channel dynamics through precise distribution, activity execution, and category management. Our merchandising team guarantees exceptional visibility and strategic shelf placement across diverse retail platforms.

For Customers IconFor Customers

 

We are eager to collaborate with brands that have a long-term vision for growth in the region.

Why Choose NGC

Understanding the unique needs of every customer, our specialized sales team creates solutions that prioritize growth, strengthen relationships, and deliver outstanding results tailored to individual objectives. With a focus on trust and innovation, we deliver exceptional results and foster long-term success.

 

 

Brands

Brands

NGC’s robust portfolio of leading brands allows us to provide significant value to our customers. Our approach prioritizes building collaborative relationships by understanding customer goals and aligning our strategies to achieve shared success.

Logistics Delivery

NGC logistics operates based on industry standards to fulfill customer needs efficiently. With advanced warehousing facilities spanning the UAE, Oman, Qatar, Kuwait, and Bahrain, we uphold our unwavering commitment to delivering exceptional customer service.

Logistics Delivery
Professional Sales Team

Professional Sales Team

With expertise and dedication, our sales team turns market strategies into action, creating opportunities and driving impactful brand growth through their focus, precision, and commitment to excellence.

NGC is Committed to

  • Yes Icon Achieving sales and distribution targets while ensuring trade investments work effectively to drive sustainable growth and success.
  • Yes Icon Structuring our organization to meet evolving business needs and serve our partners better through innovation and collaboration.
  • Yes Icon Safeguarding and enhancing brand value by carefully managing key customer relationships with strategic planning and precision.
  • Yes Icon Using our full capabilities to negotiate favorable outcomes for customers and partners, ensuring mutual benefits and long-term success.
  • Yes Icon Ensuring flawless brand promotions through well-executed activities that resonate with target audiences and maximize market impact.
  • Yes Icon Regularly assessing and improving the effectiveness of all key initiatives to ensure relevance and optimal results.
  • Yes Icon Sharing proven strategies and insights to benefit our customers, teams, and partners, fostering continuous improvement.
  • Yes Icon Delivering exceptional customer service tailored to each channel’s specific needs while maintaining industry-leading service standards.
  • Yes Icon Providing partners with clear, actionable data on market trends, performance, and competitive insights to support strategic decisions.
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Infrastructure

Warehousing and Distributions

Our warehouses span across 10 strategic locations in the UAE, Oman, Qatar, Kuwait, and Bahrain offer extensive storage capacity, including 10,000+ pallets in the UAE and 4,000+ regionally. At Jebel Ali, our advanced warehouse management system integrates with SAP ERP, providing real-time connectivity and ensuring operational efficiency. This robust network allows us to handle high volumes while delivering exceptional service and reliability to meet our customers’ needs with precision.

With temperature-controlled zones for liquid inks, advanced racking systems for smooth operations, and 100+ vehicles for delivery, we offer reliable, innovative solutions to ensure your products reach all major channels efficiently, safely, and in optimal condition.

Warehousing and Distributions
Information Technology

Information Technology

Powered by SAP-based ERP systems, our real-time connectivity links all locations seamlessly. Decision support tools optimize sales and enable transformative strategies, while up-to-the-minute data ensures we lead with performance-driven solutions across all key channels.

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